3 Easy Tools for Measuring Social Responses

Your brand achieved 10,000 mentions on Twitter and Facebook last week? Wow! Is that good news or bad news? How are people reacting to your content? Is your business or nonprofit being lauded or criticized? For nonprofits and companies, it’s essential to be in the know. You’ve got to listen in, but how? With sentiment analysis tools, measuring social responses to posted media has never been easier! Hootsuite Insights If you’re looking for a turnkey solution for sentiment analysis, Hootsuite makes it as simple and straightforward as it gets. Easily… Read More

4 Simple Solutions to Fix Your Failing Business Blog

If you’ve been blogging for your business and you’ve not seen a return on your investment, you’re not alone. So many companies blindly embark on the blogging bandwagon without taking the time to understand what business blogging is and how to make it work. If your business blog isn’t boosting your bottom line, there is still hope to achieve a return on your content marketing foray. Here are the four top reasons your business blog may not be performing as well as it should, and several steps to take to… Read More

Why It Pays for Online Businesses to Offer More Than One Payment Option

Are you still stuck in the stone age when it comes to online payment solutions for donations, services, and purchases? Paypal has been a popular option for online businesses, but this gargantuan payment service isn’t the only game in town. In fact, if you’re not offering more than one online payment solution, you’re probably missing out financially. You may not realize this, but not everyone is comfortable using Paypal, and this can be for many different reasons. See, it makes sense for businesses to make an attempt to cater to… Read More

Keys to the Kingdom: Who Controls Your Online Presence?

It was early in the morning when I received a frantic phone call from a former client. He had just found out that his website was no longer showing up online the night before and he wondered what had happened. Apparently, a former employee had set up his business website and domain name, and my former client was unable to reach this person. Fortunately, after a search through his email, he found relevant passwords and setup information for the website and domain name, so ultimately he was able to recover everything, but this… Read More